Contact us today to learn more about how we can help you. Need help with social media or creating other great content before you miss out? Kraus Marketing’s team of expert copywriters, designers, and digital specialists can help your brand rise above the rest. Set up a strategy for what kinds of stories you want to post and have them work for you with clear calls-to-action. Posting things that are less brand centered and more human can help you connect with your audience on a deeper level.Įphemeral content can help set your brand apart on social media because it typically stands apart from the rest of the feed and it engages audiences who don’t want to miss out on the fun. Firstly, it will help you strengthen your brand voice as a different, more approachable medium, thus helping you emphasize that consistency in tone of voice which is crucial to building brand awareness and promoting loyalty. Lastly, remember that ephemeral content can be informal, or casual, compared to the usual content posted on your feed. Lastly, you need ephemeral content in your social media campaign in order to ensure you maintain consistency. If you can add links to this content, whether they are directing customers to your e-commerce site or to your other social media accounts, you’ll be getting more out of this type of content. Capitalize on this and define your goals when posting to be sure it’s doing the most work for your bottom line. ![]() The usefulness of the ephemerality is that it makes people want to do something before the opportunity is gone. If you’re going to use ephemeral content, remember that it’s important to have a clear call-to-action that goes along with it. By eliciting responses through an established sense of urgency, ephemeral content harbours a lot of opportunity for engagement, and that’s one of the reasons it has become a vital component of social media marketing. Asking for feedback with polls or asking open-ended questions.Showing off company culture behind the scenes.The typical advantage of greater engagement with ephemeral content allows for some content to work better than others. ![]() On Snapchat, a fun and visual example of ephemeral content are on-demand geo-filters that are available in a certain location for a certain amount of time. ![]() The content can be sent to individual users, groups or posted on publicly available stories. On Snapchat and Instagram, users can send photos that can be viewed once or twice but then disappear. Live videos are another popular format of ephemeral content, and live streaming can be done on Facebook, Instagram, and Twitter. Ephemeral content is, quite simply, any visual content - video or photo - that is only available for a certain period of time. It also might just be something posted on a website or on social media that has a given expiry time, usually no longer than a few days after it was posted. Ephemeral content might take the form of stories on Snapchat, Instagram, and Facebook, which only last 24 hours. FOMO is a powerful force for driving engagement with ephemeral content and any conversions it might entail because users know that it won’t last long and want to get in on things before it’s gone.
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